The $20B Candy Crush Scam that Beat GTA

Mobile Game

Year2025

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Big thanks to my Patrons - The Wall of the Informed - who keep the channel running: Steve, Mav, DishwaterFood, DocSims, Matthew Konerth, Mills Lane, Tanq BQZ, thegaben, Saulius Masnauskas, SirGleggington, Emanuel Monteagudo Flahaut, Tido Wales, Quentin Tal, and Pedro V. Support the channel mission on patreon.com/TheInformedGamer --------------- GTA took five years. Candy Crush took five months. One became art. The other became a $20-billion slot machine. The ramifications? HUGE! This is the story of how a five-month mobile game outplayed the industry’s biggest masterpiece, made the wrong people rich(er), and will change the way games are made forever! Fun fact: I found the IGN clip that you'll see at the end of this episode only after I wrote the script! What a perfect full-circle moment. If you enjoyed this breakdown, you might also like my video on Zynga, the other company that perfected this playbook long before everyone else copied it. --------------- Investigating the game behind the games. No rants. No opinions. Just facts that expose how hype, money, and manipulation shape what we play. I’m Belinda - once of Epic Games, by craft a marketer, and by nature a longlife gamer, devoted to keep gaming honest. Support the mission: patreon.com/TheInformedGamer /// Newsletter /// ▸ https://belindaercan.com /// Merch /// ▸ https://theinformedgamer.com/ /// Socials /// ▸ X: https://twitter.com/BelindaErcan/ ▸ Instagram: https://www.instagram.com/belindaercan/ ▸ TikTok: https://www.tiktok.com/@ercanbelinda/ ▸ Threads: https://www.threads.com/@belindaercan ▸ BSky: https://bsky.app/profile/belindaercan.bsky.social Written & produced: Belinda Ercan Edited by: mathlion.art@gmail.com