Inside Dana White’s $60 Million Plan To Stage UFC Freedom 250 At The White House

The UFC’s CEO says there’s “nothing transactional” about his longstanding friendship with Donald Trump, but it’s the only reason an MMA spectacle will be held on the South Lawn on the president’s birthday. 00:00 Comparing UFC Sphere Event To The White House Event 02:46 The Logistical Challenges In Washington DC 04:01 Building A $60 Million Arena From Scratch 06:15 The Corporate Strategy Behind The Event 09:20 Navigating Public Perception 14:15 The Trump Effect And Reaching Mainstream Audiences 21:55 Why UFC Is Now Competing With Major Leagues 25:40 Executive Lessons Learned From Serving On The Meta Board Read the full story on Forbes: Subscribe to FORBES: Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: Stay Connected Forbes newsletters: Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.