MOOC Digital Marketing | Universitat Politècnica de València UPV

Título: MOOC Digital Marketing. Email Descripción automática: In this video, the significance of email marketing as a channel for MOOC promotion is highlighted. Despite the prevalence of spam, email marketing remains as vital as social media marketing. The video emphasizes the need to target the right audience with relevant information through carefully curated emails. The first strategy mentioned is the 'course to course email,' where participants of one course are informed about the commencement of a new or related course. Next, the challenges of maintaining newsletters are acknowledged, including the need for a mailing list, opt-out options, and data protection legislation compliance. However, it's noted that a well-targeted newsletter can still be effective. Furthermore, the video suggests contacting influencers who discuss free technology courses on their platforms, to disseminate information about new MOOCs, yielding substantial engagement in Spanish technology blogs. It also rec

Título: MOOC Digital Marketing. Web and PR Descripción automática: In this video, the presenter explores strategies to promote Massively Open Online Courses (MOOCs) using a web platform and public relations. They emphasize the importance of maintaining a blog on the same domain as the MOOC platform to share updates, statistics, user experiences, and guest posts. The aim is to enhance SEO relevance for MOOC-related keywords and demonstrate activity to Google through regular content updates. The speaker also recommends leveraging institutional authority by obtaining backlinks from respected university or government websites. They illustrate this by seeking to include the keyword 'MOOC' in the anchor text of links from such sites. Furthermore, the video describes collaborating with a university's public relations department to craft press releases that highlight appealing aspects of the MOOCs, such as milestones and noteworthy courses. This can generate media coverage, thereby increasing

Título: MOOC Digital Marketing. Social Media Descripción automática: In this video, strategies for promoting a MOOC platform through social media are discussed. The speaker suggests establishing a presence on various social networks and leveraging the existing social media channels of associated institutions, like universities, to share related content regularly. They emphasize the importance of interaction, recommending that the MOOC platform engage with users and related channels by tagging them in posts to increase impact. The use of Facebook, Twitter, Instagram, and YouTube as platforms for promotion is highlighted. On YouTube, the strategy includes uploading videos tagged with relevant keywords, using descriptive titles, and linking back to the MOOC platform to capitalize on the platform's dual role as a social network and traffic source. Instagram, being a platform that appeals to younger demographics, requires a focus on visual content such as photos and videos. The video contin

Título: MOOC Digital Marketing. SEO Descripción automática: In this video, the presenter discusses the importance of search engine optimization (SEO) for online learning platforms, emphasizing the need to rank highly on search engines. They explain how to identify relevant keywords using tools found online. The video highlights the trade-off between general and long-tail keywords—the former bringing more searches but also more competition, and the latter being less searched but easier to rank for. The speaker introduces a tool to track a website's traffic from search engines. They provide a step-by-step guide on how to install and use it for SEO purposes, such as checking total clicks, click-through rates, and average keyword positions. The presenter notes that a certain analytics service no longer provides keyword data for logged-in users of the associated search engine. Advice is given on creating quality, relevant content and enhancing the user experience, stating that while the pri

Título: MOOC Digital Marketing. Channels Descripción: Description of MOOC emarketing and its channels Despujol Zabala, I. (2019). MOOC Digital Marketing. Channels. Descripción automática: In this video, a representative from a Spanish technical university discusses the institution's experience with MOOC (Massive Open Online Courses) e-marketing and digital marketing. The speaker describes how the university has engaged with various platforms to host their courses, emphasizing their transition from one platform to another, then to an Open edX instance, and finally becoming members of a major online course provider. The representative shares that the university has created 71 courses, accumulating over 1.5 million enrollments and a 7% completion rate. The primary focus is on digital marketing strategies used to promote their MOOCs, such as search engine optimization (SEO), search engine marketing (SEM), display advertising, social media, web presence including blogs, public relations, an