1998: When WWF Became Dangerous Again

Wrestling

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In 1997, WWF was hemorrhaging. WCW was winning the ratings war decisively. The locker room was a political disaster. The arenas weren't full. And the company was one bad quarter away from an existential crisis. Then something shifted. Not all at once. Not cleanly. Not the way a comeback story is supposed to work. But somewhere in 1998, between Steve Austin's first championship reign and Vince McMahon stepping in front of a camera and becoming the most hated man in wrestling, WWF stopped the bleeding. Started winning nights. Started filling buildings. Started making WCW nervous for the first time in three years. This is not a triumphant story. The machinery was still broken in places. The decisions were still sometimes catastrophic. But 1998 is the year WWF found something they hadn't had in a long time. Momentum. And they were never going to let it go.