King & No Problem: Candy Crush Saga All-Star Tournament Virtual Event

Mobile Game

Année2022

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We whipped up a tasty virtual stage to host the first-ever U.S. Candy Crush All-Stars Final. Crowning, the top Candy Crush Player in the United States, called for a production that pulled out all the stops. After a 7-week online Candy Crush tournament narrowed a field of millions down to the top 10 players, Thinkingbox stepped in to produce a finale broadcast that streamed Crushers from across the country into a live, extended reality (XR) virtual set. Working with King / Activision and lead agency No Problem, we designed, scripted, and executed the 30-minute YouTube broadcast—packing it with all the polish and prestige of a network game show and all the deliciously irreverent fun of Candy Crush, all in three weeks.