Publisher's Summary What does it take to reach success in business - the kind of success that lasts? How do you set yourself apart from competitors or venture out into different markets? What does it take to develop streamlined processes, become a stronger team leader, and work your way up the corporate ladder? It all comes down to a solid grasp of the fundamentals of business taught to MBA students in many of the world's most prestigious business schools. This fascinating 60-lecture course is designed to give you just that kind of comprehensive, accessible introduction. Here in one place is an authoritative guide to the five key disciplines that everyone, entry-level employees and CEOs alike, needs to master in order to reap rewards in today's complex 21st-century marketplace. Bringing together five prestigious and renowned business professors, each 12-lecture part is a detailed look at a particular skill: strategy, operations, finance and accounting, organizational behavior, and marketing. In exploring each skill, you'll learn about everything from key terms and methodologies to research-backed strategies and case studies involving some of the world's most influential companies. You'll come away with a well-rounded education you can use to more firmly establish your own successful path in the business world. Bringing the MBA experience to you, Critical Business Skills for Success demystifies the secrets of business and provides illuminating, empowering insights that will help you achieve your goals. The complete list of lecturers includes Professor Thomas J. Goldsby, PhD. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. ©2015 The Great Courses (P)2015 The Teaching Company, LLC
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This course combines 5 different courses covering strategy, operations, finances, team and marketing. It covers the major skills on each field. Each section goes gradually through the material to build good knowledge of the subject. The included course notes provide great resources as well to further study the material after each lecture.
What was one of the most memorable moments of Critical Business Skills for Success?This book does a great job throughout of showing how business leaders are thinking.It really provides a framework to analyze some of the biggest brands you know and the choices they made. Did you have an extreme reaction to this book? Did it make you laugh or cry?This collection of courses is so in depth that it allows you to receive that strong analytical framework you get in your masters program.Where it excels even greater is its ability to simply the material for those who don't have that level of business acumen.
if I could give myself this 10 years ago rather than spend money on countless products that ultimately communicated the same things but not as effectively. or spend hours scouring the web to learn, I would. this is the single best "introduction" to business I've ever seen and the content is what I would expect from intermediate level content. I think it is safe to say this is going to be my single most used quick reference guide from here on.if I have any complaint, in the chapter 40ish to chapter 48, the person speaking with the valor of Tony Robbins made me feel like he was waterboarding me with a bucket of Cool-Aid. all those chapters need to be redone from scratch. I was almost expecting him to tell me I need to add hot coals to the entrance hall of my office to maximize peak performance.
