From midnight tonight, we take ownership of our new identity as Boxing Ireland. Rebranding is about far more than a new logo. It is about celebrating who we are, recognising our shared history, and clearly expressing where we are going as a sport and as a community. Boxing Ireland reflects the reality that boxing and boxers are Built Different. We strive, we achieve, we build discipline, we change lives, and we uplift communities in a way that no other sport does. Featuring double Olympic champion, Kellie Harrington, international boxer James Whelan and underage European champions Kristian Jubani & Roisin Hegarty, this keynote identity piece has been voiced by multi-award winning actor and Hollywood star, Liam Neeson. Liam was a champion boxer in his youth, contesting for All Saints ABC Ballymena #Boxing #boxer #BoxingIreland #BuiltDifferent #sports #Irish #olympicsport
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